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JessicaMcG

Digital therapeutics typically miss the mark on the subject of connecting with patients and assembly their expectations. To build and launch a successful Software as a Medical Device (SaMD), that you must know and leverage your unique benefits. In this article, we share why we expect the Jobs to be Done (JTBD) framework offers a greater understanding of what drives customer behaviour than the standard market segments and demographic information. We_ll clarify what the JTBD framework is, and focus on making use of the Four Forces evaluation to the SaMD market to handle enablers and barriers to buyer demand. Digital therapeutics usually miss the mark on the subject of connecting with patients and meeting their expectations. To construct and launch a profitable Software as a Medical Device (SaMD), that you must know and leverage your unique advantages. In this text, we share why we think the Jobs to be Done (JTBD) framework offers a better understanding of what drives customer behaviour than the normal market segments and demographic data.

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